Fyne views and home brews

It’s sometimes good to get away from the influence of the Great Wen and its increasing hinterland. For us folk down south it’s easy to go all London-centric and think nothing is happening to beer and pubs elsewhere.

The minipin of Chiltern Foxtrot ale had run out at home, only one bottle of Burry Porter was left (see later) and it was time to get on the road. After a quick stop to watch the ‘Brewers’ in Burton (sadly it doesn’t have that overpowering smell of yeast extract and beer any longer) we headed to Leek. We had a saunter around Tittesworth Reservoir on the edge of the Staffordshire Peak District and a return for a lunchtime pint in Leek.

We passed the Blue Mugge (an innovative community pub with its ‘discussion in pubs’ meetings) and went into the Earl Grey. Last time I saw the Earl Grey it was a depressingly decrepit Marston’s street corner boozer well beyond its sell-by date. It looked closed even when it was open. Post-closure and a neat development of the site, the little pub has had a new lease of life from cheery folk offering a fine range of hand-pulled and keg beers. In fact just the sort of pub a modern consumer organisation promoting all types of good beer should be supporting – anyone know of one? The Earl Grey even had a friendly chap and dog at the bar ready to chat to incomers. London craft beer pubs have to hire them in you know.

Earl Grey

Essential man with dog

The Earl Grey bitter from Whim was fine and the keg Rednik Stout from Buxton brewery was a mighty beer – described by Mrs WickingMan as tasting of railway sleepers soaked in creosote. A reasonable description and good enough for me. The award-winning Reckless Pale Ale from Redwillow, much enjoyed by others in our group, was just too much Citra for me but it was complex enough to get me looking at the brewery website.

We headed on to Scotland via the wonderful Tebay services – it has to be the best range of local craft ales in a motorway service station as well as excellent pies. We picked up some Allendale beers (Wolf ruby ale was very good) to remind me to get fit for my 310 mile Strathmore Stroll.

The following day gave us a tour round the lochs to the north of the Firth of Clyde. The lunchtime stop at the original Loch Fyne Oysters was near to the Fyne Ales brewery. The remoteness seemed to make it even more of a find.

Fyne ales

A nicely fashioned brewery tap and shop (meat from the estate often available) and a half of Highlander was a good combination. Interesting to note that our designated driver wouldn’t even have a half-pint given the new Scottish legislation and concerns about the previous night’s consumption.

Apologies for the philosophical and literal wandering around the craft beer by-ways of Britain but there is a point to all this meandering. It’s the exuberance of these new brewers – skilled, innovative and willing to have a go. As my friend, Stewart, from the Wharfedale brewery once said ‘craft brewers have to remember that we’re living the dream for many of our drinkers’.

The Red Willow brewer, Toby, describes it thus, “I started brewing as a hobby one day, canʼt remember why now, but it was fun and the initial results were passable. Slowly but surely the hobby started to take up increasingly large amounts of my time and before I knew it I was experimenting and brewing most weekends.” And the tale of Tom Hick from the AllendaIe brewery is that he “was inspired to brew by a love of home brewing…and my mini-brewery at my parent’s home got more and more complicated”.

Which brings me back to my solitary bottle of Burry Porter. My daughter arrived on Christmas Day with a couple of bottles from a home brewing friend. Despite their protestations that he’s brewed freebies for friends’ weddings I thought back to my own home brewing kit days of yesteryear and wondered how to respond to the inevitable smelly muck from their mate, Aled.

Burry Porter

One of Aled’s Finest

I’ll leave it to Aled Price to describe his Burry Porter (malts – Golden Promise, Carapils, Biscuit, Black Patent, Chocolate, Caramalt; hops – Target, Cascade; IBU – 56; ABV – 5.2%), “I was going for the middle ground between the really malty traditional porters (which can sometimes just taste like ash) and the new craft beer type porter/stouts, which while packing a hoppy punch, can lack the balance of a good beer.” Suffice to say my concern was seriously misplaced and the man has considerable talent. As Aled is looking to expand capacity in his new garage there may be a time when his various beers reach the pubs of nearby Manchester. Lucky Mancunians. I’m off to finish the last bottle.

All hail the enthusiastic hobby brewers who’ve transformed the beer landscape of Britain as their talents have developed into full-blown craft breweries.

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The Burton Snatch – marketing triumph and brand failure

As a Burton-born boy I now view from a ‘down south’ distance the marketing triumph that is Marston’s Pedigree and the corporate failure to manage the Draught Bass brand.

I grew up in a Burton world where roads were criss-crossed by the spider’s web of brewery railways, pubs seemed to be on every street corner and more than a few blokes had taken advantage of drinking beer at work. I thought every town had a smell of spent yeast and Marmite. And the joy of a summer holiday job with free beer in the canteen. It wasn’t just the workers – I remember having to carry a case of beer up to the Bass board meeting for ‘tasting’.

Time moved on and drinking choices in town became clear – Ind Coope’s Burton Ale, Marston’s Pedigree or Bass. Whether it was the choice of pubs or the taste of the beers, it’s lost in nostalgia but I’d hope I’d been able to recognise that Burton beers are not all the same. Pedigree to me is so sulphurous you might be drinking water from a volcanic lake, Burton Ale was too much for a session but Draught Bass was the business.

As I’ve said before it’s just my taste but if I’d had to predict a beer capable of national success as real ale became mainstream it would have been Bass. A great brand in the UK and abroad, perfect for a session and a superb traditional bitter taste. In Burton it even had a tower named after it – until Coors rode into town.

Where is it now? It’s a stand back in amazement moment when you see it on a bar. Too many times recently I’ve stared wistfully at that Bass triangle on the outside of a pub only to face the inevitable Doom Bar inside. It’s easy to say it’s not the same Bass taste anymore but there’s still a hint of what might have been when it’s gently supped. (Congratulations to the Shoulder at Barton for keeping a very good pint.)

From a business perspective Marston’s has done a superb job on placing Pedigree as one of the key contenders for a real ale national treasure. Its sponsorship of England cricket hits the perfect demographic, the advertising pulls gently on nationalistic heartstrings and then there’s the taste (oh well you can’t have it all). They started with product, some regional brand-strength and a growing market and they’ve achieved wonders.

On the other hand InBev had the national (even worldwide) Bass brand – the perfect session product for the only growth market in town and they’ve failed completely and utterly. On the AB InBev website Bass is categorised as a lowly ‘local champion’ and without a hint of irony they note that “the brand has had an incredible pedigree (my italics) for centuries”. The marketing maestros probably don’t even realise it is brewed by Marston’s these days.

Since it’s you that’s asking I’ll have another gin dear

My grandad ran a couple of Marston’s pubs, the Fir Tree Inn in Arley (formerly a mining village in North Warwickshire) and the New Talbot in god’s own Burton-upon-Trent. whatpub accurately describes the Fir Tree… a large pub on a pointless roundabout. I’ve thought about my childhood memories of the pub whilst reading the BoakandBailey book BrewBritannia on the rebirth of British beer. Their otherwise excellent tale of the rise of Grotney’s Red Barrel and tasteless lager and the decent beer fightback lacks a vital explanation as to why many punters happily turned to keg. Shock horror, it was better quality and more reliable.

My dear old grandad took the bucket of beer slops at the end of every night and poured them back in the barrel topping it up with a bottle of lemonade to give it a bit of fizz. The slops were free and the lemonade was cheap because, sorry Marston’s, he used to go undercover to the local pop factory to avoid paying the brewery’s prices for soft drinks. The result for my dad and many of his generation was that a drop of real ale never touched their lips after the arrival of keg. Dad struggled to understand why I’d ever want to drink something that was subject to tampering by the landlord. I suspect my grandad was not alone in his dodgy practices but he had to make a penny or two.

Grandad’s other business ideas for money making in the pub were ‘white-labelling’ and target marketing initiatives well ahead of their time. It was customary amongst the regulars to ask Sam if “he’d have one with them” – the offer of a free drink in your own pub. His response “thank you I’ll have my usual” and he’d pour, from the gin bottle behind the counter, a measure of the finest tap water.

When I visited the Fir Tree as a child I wasn’t allowed to go the other side of the bar and much to my annoyance I couldn’t have a lollipop from the jar behind the bar – they weren’t for me. What I was allowed to do was to stand on a tin box of Smith’s crisps and engage the old ladies in the snug – pubs in those days were of course omni-channel venues. My script from grandad went along the lines of… smile, say hello Mrs Jones and then ask her if she’d like another gin. Of course the cherubic marketing message triumphed and she responded with “since it’s you that’s asking I will – tell your grandad”. So it was my fault that gin sales rocketed amongst the old ladies of Arley – guilty as charged mi’lord.

Back to the annoying jar of lollipops. Many years later it was explained to me that the sweets were for little Eric. My grandad was never prosecuted for serving after hours but always had lock-ins, except on those nights when the local bobby turned up ‘unexpectedly’. Little Eric was the local copper’s son and he could come to the ‘offie’ window and get a free lollipop whenever he desired. That’s called community policing of the ‘old-school’.

Grandad was educated at the university of life – I think he awarded himself a MBA with merit.